Your fractional founding designer, without the full-time hire.
Your fractional founding designer, without the full-time hire.
Your fractional founding designer, without the full-time hire.
Entertact is a fractional founding design practice for seed-stage founders. We find exactly where your product is losing users, rebuild the flow that matters, and stay on as your design function, without the salary, the equity, or the four-month search.
Entertact is a fractional founding design practice for seed-stage founders. We find exactly where your product is losing users, rebuild the flow that matters, and stay on as your design function, without the salary, the equity, or the four-month search.
Trusted by founders across fintech, construction tech, enterprise SaaS, and gaming.
You shipped. But the numbers
didn't follow.
You shipped. But the numbers
didn't follow.
You shipped. But the numbers
didn't follow.
Not bad ideas. The product was never built as a system.
The system was never designed
The system was never designed
The product feels unintuitive
Marketing works. Product doesn't
Duct-taped pitch decks
Duct-taped pitch decks
Trust breaks on contact
Trust breaks on contact
No proof of momentum
No proof of momentum
Why strong products stop converting
Why strong products stop converting
Why strong products stop converting
Built for the happy path
Built for the happy path
There's no system
There's no system
No brand, no product strategy
No brand, no product strategy
How we can help
How we can help
How we can help
Diagnose your full product system in 5 days
Create a Brand coherence
Sees how every piece affects every other piece.
Rebuild the broken parts in 2 weeks
User journey
UX
UI
Branding
IxD
Visual Design
Motion Design
Analysis
IA
User journey
UX
UI
Branding
IxD
Visual Design
Motion Design
Analysis
IA
How it works
Diagnose
5 daysWe run a heuristic analysis and customer journey map on the flow you need to understand most, whether that's onboarding, activation, upgrade, or something else. You define the priority. We map it.
- Heuristic Analysis
- Customer Journey Map
- Prioritized Fix List
- Diagnosis Report
Rebuild
2 weeksWe redesign the critical system.
- Brand coherence, core flow, component library, dev-ready specs.
- Two feedback rounds.
- Clean handoff.
Fractional design team
MonthlyEntertact stays on as your acting Head of Design.
- Requests in, production-ready output.
- Investor-ready between raises.
How it works
Diagnose
5 daysWe run a heuristic analysis and customer journey map on the flow you choose, onboarding, activation, upgrade, wherever the problem lives. You get a prioritized teardown specific enough to hand your engineers the same week.
- Heuristic Analysis
- Customer Journey Map
- Prioritized Fix List
- Diagnosis Report
Rebuild
2 weeksWe redesign the flow that matters, brand coherence, core screens, a component system, and dev-ready specs. Two feedback rounds. Clean handoff.
- Brand coherence, core flow, component library, dev-ready specs.
- Two feedback rounds.
- Clean handoff.
Fractional design team
MonthlyWe stay on as your design function, your first design hire, without the hire. Requests in, production-ready work out. Investor-ready between raises. Cap table untouched.
- Requests in, production-ready output.
- Investor-ready between raises.
This isn't for everyone!
This isn't for everyone!
This isn't for everyone!
This is for you if
This isn't for you if
Your product is live with real users
You haven't launched yet
It's about to face investors or enterprise buyers
You want someone to manage your dev team
Conversion is flat despite working marketing
You need copywriting, photography, or performance marketing
You don't have an in-house designer yet
You're looking for a subcontractor to execute a fixed spec
You want to know what's breaking before spending more on it
You still need convincing that design matters
This isn't for you if
This is for you if
You haven't launched yet
Your product is live with real users
You want someone to manage your dev team
It's about to face investors or enterprise buyers
You need copywriting, photography, or performance marketing
Conversion is flat despite working marketing
You're looking for a subcontractor to execute a fixed spec
You don't have an in-house designer yet
You still need convincing that design matters
You want to know what's breaking before spending more on it
If you're reading this and nodding book the call!
Simple pricing. Start small
Simple pricing. Start small
Simple pricing. Start small
The Rescue is where most founders start. Many continue into ongoing design partnership once the crisis is resolved.
The Rescue is where most founders start. Many continue into ongoing design partnership once the crisis is resolved.
The Diagnosis
Heuristic analysis and customer journey map on your priority flow, ranked by revenue impact. 5 days.
Find nothing worth fixing? The audit is on us.
$0
$1,950
5 days
Rescue Sprint
Full redesign of the flow that matters, brand, screens, components, dev-ready specs. Two weeks.
$3.9K
2 Weeks
Fractional Founding Designer
Sprint plus 3 months as your embedded design function. Cap table stays yours. Cancel anytime.
$16.4K
3 Months
Start here!
Fix the
crisis here
Keep growing here
SaaS founder burns $1,600 to $2,600 per day in runway
SaaS founder burns $1,600 to $2,600 per day in runway
SaaS founder burns $1,600 to $2,600 per day in runway
Design-led companies grow revenue at nearly 2x the industry average. The founders who fix the product before the next raise close faster and at better terms.
Design-led companies grow revenue at nearly 2x the industry average. The founders who fix the product before the next raise close faster and at better terms.
What you get from the diagnosis
Heuristic Analysis
Every usability violation in your chosen flow, categorized by severity and ranked by what's costing you most in user trust and conversion.
01 · Hero Landing
H8 · Aesthetic and minimalist design
Sev 2 · Minor
Hero landing screen presents seven competing feature tabs below primary product tabs, creating excessive navigation density above fold.
FIX
Consolidate feature navigation into collapsible accordion or move secondary tabs below hero section to reduce visual competition.
04 · Voice Creation Modal
H4 · Consistency and standards
Sev 1 · Cosmetic
Close button icon placement alternates between top-right and top-left corners across modal dialogs without consistent positioning logic.
FIX
Standardize close button to top-right corner across all modal dialogs following platform conventions for dismiss controls.
06 · Voice Design Dialog
H5 · Error prevention
Sev 4 · Catastrophe
Voice generation executes without confirmation modal, consuming 350 credits per click with no warning of cost or undo mechanism.
FIX
Implement confirmation modal before generation stating credit cost and requiring explicit confirmation to prevent accidental depletion.
Customer journey
Every usability violation in your chosen flow, categorized by severity and ranked by what's costing you most in user trust and conversion.
USER ACTIONS
THOUGHTS
MOOD
PAIN POINTS
OPPORTUNITIES
IDEAS
DEPENDENCES
Marketing
Onboarding
Dashboard
Prioritized Fix List
The exact changes to make, in the exact order to make them, ranked by revenue impact.
Design Custom Voice
high
★ DEEP-DIVE
PRIMARY
Create a new AI voice by describing characteristics in text prompts with parameter controls.
Browse Voice Library
high
★ DEEP-DIVE
PRIMARY
Explore pre-made AI voices filtered by language, accent, and use case categories.
Instant Speech Generation
high
★ DEEP-DIVE
PRIMARY
Generate speech audio from text using pre-existing AI voices from the library.
Diagnosis Report
One document combining everything. Not a slide deck. A working document your engineering team acts from the same week.
LEGEND
Visited
Referenced
Declared
Inferred
— flow
‧ ‧ ‧ association
EXPLORE
Explore
/explore
Mobile App Designs
/explore/mobile
Explore Routes
/explore/*
EXPLORE COLORS
Explore Colors
/colors
Brand Colors
/colors/brand
Color Routes
/colors/*
GLOSSARY
Glossary
/glossary
Accordion UI
/glossary/accordion
Glossary Entries
/glossary/*
What you get from the diagnosis
Heuristic Analysis
Every usability violation in your chosen flow, categorized by severity and ranked by what's costing you most in user trust and conversion.
01 · Hero Landing
H8 · Aesthetic and minimalist design
Sev 2 · Minor
Hero landing screen presents seven competing feature tabs below primary product tabs, creating excessive navigation density above fold.
FIX
Consolidate feature navigation into collapsible accordion or move secondary tabs below hero section to reduce visual competition.
04 · Voice Creation Modal
H4 · Consistency and standards
Sev 1 · Cosmetic
Close button icon placement alternates between top-right and top-left corners across modal dialogs without consistent positioning logic.
FIX
Standardize close button to top-right corner across all modal dialogs following platform conventions for dismiss controls.
06 · Voice Design Dialog
H5 · Error prevention
Sev 4 · Catastrophe
Voice generation executes without confirmation modal, consuming 350 credits per click with no warning of cost or undo mechanism.
FIX
Implement confirmation modal before generation stating credit cost and requiring explicit confirmation to prevent accidental depletion.
Customer journey
Every usability violation in your chosen flow, categorized by severity and ranked by what's costing you most in user trust and conversion.
USER ACTIONS
THOUGHTS
MOOD
PAIN POINTS
OPPORTUNITIES
IDEAS
DEPENDENCES
Marketing
Onboarding
Dashboard
Prioritized Fix List
The exact changes to make, in the exact order to make them, ranked by revenue impact.
Design Custom Voice
high
★ DEEP-DIVE
PRIMARY
Create a new AI voice by describing characteristics in text prompts with parameter controls.
Browse Voice Library
high
★ DEEP-DIVE
PRIMARY
Explore pre-made AI voices filtered by language, accent, and use case categories.
Instant Speech Generation
high
★ DEEP-DIVE
PRIMARY
Generate speech audio from text using pre-existing AI voices from the library.
Diagnosis Report
One document combining everything. Not a slide deck. A working document your engineering team acts from the same week.
LEGEND
Visited
Referenced
Declared
Inferred
— flow
‧ ‧ ‧ association
EXPLORE
Explore
/explore
Mobile App Designs
/explore/mobile
Explore Routes
/explore/*
EXPLORE COLORS
Explore Colors
/colors
Brand Colors
/colors/brand
Color Routes
/colors/*
GLOSSARY
Glossary
/glossary
Accordion UI
/glossary/accordion
Glossary Entries
/glossary/*
It's not the only way; it's the smarter one
Starts this week
Starts this week
Owns the full system
Startup-trained
Touches your cap table
Cost
Designs beyond happy path
Accountable for outcomes
Scales with you
Works directly with founder
Full-Time Founding Designer
Full-Time Founding Designer
No — 3–6 mo search
Yes
Risk — freezes in ambiguity
Yes — 0.5–1.5%
$150K–$210K + equity
Depends
Yes
Yes
Yes
Freelance Designer
Freelance Designer
Sometimes
No
Varies
No
Hourly
Rarely
No
Sometimes
No
US
US
Yes
Yes
Yes
No
$0 to start
Always
Yes
Yes
Yes
What founders say
"We were impressed with their willingness to dive deeper into our values, positioning, and target audience.
Ben Roodman
Co-Founder & CEO, heyBTW AI
"Incredible design team. They effortlessly transform our vision into award-winning designs"
Chris Hoyt
CEO and Co-Founder, MetricWorks
"They had design, intuition, and excellent feedback."
Aaron Bidart
CTO, SelfMax
"entertact's ability to seamlessly blend user-centered design principles with innovative visual elements impresses me."
Justin Runes
CEO & Co-Founder, Atlas Agent
“The team at Entertact is extremely responsive and always makes sure our company is satisfied with their services. Great to work with”
Stevie Corso
Project Manager, SCUTI
What founders say
"We were impressed with their willingness to dive deeper into our values, positioning, and target audience.
Ben Roodman
Co-Founder & CEO, heyBTW AI
"Incredible design team. They effortlessly transform our vision into award-winning designs"
Chris Hoyt
CEO and Co-Founder, MetricWorks
"They had design, intuition, and excellent feedback."
Aaron Bidart
CTO, SelfMax
"entertact's ability to seamlessly blend user-centered design principles with innovative visual elements impresses me."
Justin Runes
CEO & Co-Founder, Atlas Agent
“The team at Entertact is extremely responsive and always makes sure our company is satisfied with their services. Great to work with”
Stevie Corso
Project Manager, SCUTI
What founders say
"We were impressed with their willingness to dive deeper into our values, positioning, and target audience.
Ben Roodman
Co-Founder & CEO, heyBTW AI
"Incredible design team. They effortlessly transform our vision into award-winning designs"
Chris Hoyt
CEO and Co-Founder, MetricWorks
"They had design, intuition, and excellent feedback."
Aaron Bidart
CTO, SelfMax
"entertact's ability to seamlessly blend user-centered design principles with innovative visual elements impresses me."
Justin Runes
CEO & Co-Founder, Atlas Agent
“The team at Entertact is extremely responsive and always makes sure our company is satisfied with their services. Great to work with”
Stevie Corso
Project Manager, SCUTI
Latest Success Case
Latest Success Case
Latest Success Case
FAQ
FAQ
What happens on the 20-minute call?
You show us the product. We tell you what we see. You decide if the full diagnosis makes sense.
You show us the product. We tell you what we see. You decide if the full diagnosis makes sense.
How fast does this actually move?
What happens on the 20-minute call?
Diagnosis: 5 business days. Sprint: 2 weeks. Delivery date confirmed before you pay.
Diagnosis: 5 business days. Sprint: 2 weeks. Delivery date confirmed before you pay.
You show us the product. We tell you what we see. You decide if the full diagnosis makes sense.
What exactly gets audited?
How fast does this actually move?
A heuristic analysis and customer journey map on the one flow you choose onboarding, activation, upgrade, retention. Both methods surface the same issues from different angles. Competitor benchmarking is a separate engagement; this stays focused on your product.
A heuristic analysis and customer journey map on the one flow you choose onboarding, activation, upgrade, retention. Both methods surface the same issues from different angles. Competitor benchmarking is a separate engagement; this stays focused on your product.
Diagnosis: 5 business days. Sprint: 2 weeks. Delivery date confirmed before you pay.
What do I walk away with?
What exactly gets audited?
A written teardown of your flow, every gap ranked by revenue impact with a specific fix direction. Actionable the same week.
A written teardown of your flow, every gap ranked by revenue impact with a specific fix direction. Actionable the same week.
A heuristic analysis and customer journey map on the one flow you choose onboarding, activation, upgrade, retention. Both methods surface the same issues from different angles. Competitor benchmarking is a separate engagement; this stays focused on your product.
How many revisions in the sprint?
What do I walk away with?
Two structured feedback rounds, 24-hour window each. Scope changes get discussed before they move. No surprises.
Two structured feedback rounds, 24-hour window each. Scope changes get discussed before they move. No surprises.
A written teardown of your flow, every gap ranked by revenue impact with a specific fix direction. Actionable the same week.
What's in scope?
In: product flows, component system, brand coherence, dev-ready specs, investor-deck alignment. Out: code, dev management, copywriting, photography, performance marketing.
In: product flows, component system, brand coherence, dev-ready specs, investor-deck alignment. Out: code, dev management, copywriting, photography, performance marketing.
What if the audit finds nothing?
Is this right for my stage?
Then it's on us. If the system is coherent and there's nothing meaningful to fix, we close it out. No invoice.
Best fit: live product, real users, pre-seed to seed, raising soon, no in-house designer.
Is this the right fit for my stage?
Best fit: live product, real users, pre-seed to seed, raising soon, no in-house designer.
What's Next
Book a meeting and we can start a 5-day audit to see the areas where we need to Improve, add and change in your product.
What's Next
Book a meeting and we can start a 5-day audit to see the areas where we need to Improve, add and change in your product.
What's Next
Book a meeting and we can start a 5-day audit to see the areas where we need to Improve, add and change in your product.